The Magazine



Contact: Katie Roth
(803) 341-8800


(February 26, 2018 – Aiken, SC) Phoenix Printing was awarded a Gold ADDY® at the 2018 AAF Augusta American Advertising Awards for their publication design of the 2017 New Bridge Polo magazine. A Gold ADDY® is recognition of the highest level of creative excellence, which judges rated superior to all other entries in the category. Honors go to Robin Raymond, Designer, Shelly Marshall Schmidt, Photographer, Katie Roth, Editor and Publisher and Phoenix Printing, Printer.

Judges also awarded the New Bridge Polo magazine with the Best of Show ADDY Award®, presenting it with top accolades across all categories of print and digital media entered into the competition.

“We are so proud of the New Bridge magazine and winning these awards is a real feather in our cap,” said Katie Roth. “The ADDYS® are so well respected and to be recognized by them at the highest level is a privilege and an honor.”

“Phoenix Printing entered the New Bridge magazine into the competition because we knew it was something special,” said Robin Raymond. “It is a creative, beautiful compilation of stunning photography and interesting content wrapped into a publication that is more than just a magazine, it is a coffee table book.”

The New Bridge magazine now continues to the district level of competition. Following the district level, the national awards will be presented on June 8, 2018 in Chicago.


About the American Advertising Awards (ADDYS®)

The American Advertising Awards, also known as The ADDY® Awards, is the advertising industry’s largest and most representative creative competition, recognizing and rewarding creative excellence in advertising (all types of media). The competition is twelve times larger than Cannes and two and a half times larger than the Clios. It attracts over 40,000 entries every year in local AAF Club (Ad Club) competitions.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY® Awards – recognition as the very best in their markets. At the second tier, local ADDY® winners compete against winners from other local clubs in one of 15 district competitions. District ADDY® winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

About the New Bridge Magazine

Editor and Publisher Katie Roth started the New Bridge Polo & Country Club magazine five years ago with Photographer and Creative Director Shelly Marshall Schmidt of Oh Schmidt Productions. The magazine, produced once a year, is more than a publication for the polo club and the equestrian community– it captures the equestrian lifestyle and appeals to a general audience by highlighting the people and places of Aiken, South Carolina, a renowned equestrian destination. Each issue pushes the creative envelope with features in fashion, interior design, entertaining and more. The New Bridge magazine has garnered quite a following, with readers saving each edition along with their most treasured books.

New Bridge Polo & Country Club is an 861-acre gated equestrian community just minutes from downtown Aiken. Born from the tradition of polo, New Bridge embraces equestrians of all disciplines as well as those who love the outdoors.

New Bridge hosts spring and fall tournaments offering the best competitive, fast paced action in medium goal polo on five championship fields.

Homesites ranging from 4-40 acres are available. Residents enjoy equestrian amenities including stick and ball areas, exercise track, riding trails, GGT arenas, and The Stables, a full- care, boarding facility. A swimming pool, clay tennis court, and an Argentinian-style Clubhouse with restaurant/bar round out the perfect setting.

For more information on New Bridge Polo & Country Club, visit: For more information on Oh Schmidt Productions, visit:

About Phoenix Printing

Phoenix Printing Group of Augusta Georgia, has offered craftsmanship in printing since 1876. Three generations of the Hadden family have successfully grown the business with experienced people and state-of-the-art equipment. Phoenix offers commercial and digital printing, award- winning creative design (led by Creative Director Robin Raymond), promotional items and direct mail solutions. For more information, visit,